I have been living in denial for a long time about TikTok going away.
Ooh it hurts.
It’s painful.
I have been in denial because I did not want to feel the pain of losing TikTok.
It is difficult to contemplate.
My wife called me out last week to our friends about how much I love to give a toast… she was right.
To a dying app.
I only created an account to keep an eye on what my kids were doing. So many adorable TikToks of young Autumn doing all the filters. Crushing to lose all that family album stuff. Even with impressive posts that went over a quarter million, half a million, my kid had a post that had like 3.5 million views from forever ago. I never bested it.
During the pandemic I finally realized TikTok wasn’t just for kids. I noticed how it really figured out what you were interested in and would feed you as much as you could ever want. And suddenly I liked it even better than TV.
And I had been working on a book for 10 years(!). And I suddenly had an outlet for my ideas. Tons of material just lined up and ready to go.
And then my page took off right away. And people were vibing with what I said. Agreeing. Disagreeing. It was always interactive.
Brothers and sisters please charge your glasses…
For an app that made us feel heard.
For an app that made us laugh… insanely hard.
For and app that I shared with my family. An app that found a way to help me relate to my kids better.
Raise your glass for TikTok…
Your finicky algorithm was an impressive piece of machinery. And if you go out as a fuck you to American arrogance and billionaire greed I can live with that I guess.
To TikTok!
I’ll still be posting video essays on my Substack. It’s been real, friends.
Let’s make them pay.
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